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Songs, an app probably used by a few million Indian Android users, was among the two apps recently caught covertly using smartphones for mining bitcoins and dogecoins.
NEW DELHI: Songs, an app probably used by a few million Indian Android users, was among the two apps recently caught covertly using smartphones for mining bitcoins and dogecoins.

Security researchers at Trend Micro, a company that makes antivirus and other security applications, recently wrote in a blog that 'Songs' and 'Prized - Real Rewards & Prizes' were using smartphones to covertly mine for virtual currency.

Mining virtual currency like bitcoin or dogecoin requires lots of computing power. If an app uses a smartphone to mine virtual currency, the process is likely to keep the processor running at 100%, resulting in poor battery life and heating of the device.

Trend Micro said the apps being used for bitcoin and dogecoin mining were injected with ANDROIDOS_KAGECOIN, a malware.

"(Some) coin mining apps were found outside of the Google Play Store, but we have found the same behaviour in apps (Songs and Prized) inside the Google Play Store. These apps have been downloaded by millions of users, which means that there may be many Android devices out there being used to mine cryptocurrency for cybercriminals," a Veo Zhang, a mobile threat analyst with Trend Micro wrote in the blog.

"Analyzing the code of these apps reveal the cryptocurrency mining code inside. Unlike the other malicious apps, in these cases the mining only occurs when the device is charging, as the increased energy usage won't be noticed as much."

After the Trend Micro blog post, Prized and Songs were removed from the Play Store by Google.

Of the two, Songs was more popular. It was downloaded five to 10 million times and had a rating of 4 stars. Songs claimed to give users free access to Bollywood and songs in regional languages like Punjabi and Tamil.

On the Play Store, clicking on the developer's website specified in the description page of Songs let to an error. While the developer was listed as "Da Xpert" for the app, the email address of the app hinted it was created by one Mukesh Verma. TOI wrote to the specified email address, seeking response on the Trend Micro report, but did not receive any reply.

Trend Micro said that it believed "with thousands of affected devices, cybercriminal accumulated a great deal of dogecoins."

"Reading the app description and terms and conditions on the websites of these apps, users may not know that their devices may potentially be used as mining devices due to the murky language and vague terminology," wrote Zhang.

"Users with phones and tablets that are suddenly charging slowly, running hot, or quickly running out of batteries may want to consider if they have been exposed to this or similar threats," Zhang advised Android users.



NEW DELHI: After years of ignoring apps that promise users "sexy" pictures or "desi stories", Google is finally cracking down on objectionable content in the Play store. The company has revised its guidelines for app developers and has added "erotic content" to the type of material that it will ban within the apps distributed through the Play store.

Earlier, only the "sexually explicit" content was banned.

The move is aimed at stopping the rising number of apps in the Play store that promise users sexy pictures or adult stories. Most of these apps are free, serve shady advertisements and are quite popular, especially among the first-time smartphone users.

Interestingly, Google is not only targeting the apps that serve "erotic" or "sexually explicit" content but also the apps that use inappropriate "icons, titles, or descriptions". This is likely to target some of the phone editing apps or games with titles like "Tear Clothes" (see the image).

Google has also updated its policy regarding advertisements within the apps. According to TechCrunch, the changes put the onus on app developers to make sure that no ad networks or affiliates they're using for app promotion is engaged in shady or deceptive practices.



The changes to the developer policies make it clear that an Android app must not use the SMS feature without explicit permission of a user and must not impersonate any other app in any way.

It also seems that Google is now actively curating the Play store, or at least making more efforts to check the apps that it deems objectionable. Until a few months ago, it was easy to find the list of "popular free apps" or "popular new apps" full of apps that promised users photos of "sexy Indian girls" or something similar. However, such apps no longer find a place in the popular categories anymore.


Gionee is all set to launch the world's slimmest smartphone, Gionee Elife S5.5 on March 31, in the Indian market.
Gionee has launched what it claims to be the world's slimmest smartphone, Gionee Elife S5.5 at a price of Rs 22,999. The smartphone will be available in the Indian market starting April 27.

The company announced Gionee Elife S5.5 in February at the Mobile World Congress, in Barcelona.

Gionee Elife S5.5 sports a sleek metal frame with a thickness of 5.5mm and weighs 130gram. The phone features a 5-inch full-HD(1920 X 1080p) Super AMOLED Plus display with Corning Gorilla Glass 3 protection.

Powered by a 1.7GHz MediaTek MT6592 octa-core processor and 2GB RAM, Gionee S5.5 comes with 16GB internal storage and doesn't include a microSD card slot. It sports a 13MP rear camera with LED flash and a 5MP 95 degree ultra-wide angle front-facing camera.

The single-sim phone runs Android 4.2 Jelly Bean with Gionee's Amigo UI running on top. It has a 2,300mAh battery.

Connectivity options include 3G, Wi-Fi, Bluetooth 4.0 and GPS. Gionee Elife S5.5 comes in Black, White, Pink, Blue and Purple colour variants. The phone has been launched at 2,299RMB in China and we expect it to be priced around Rs 23,000 in India.

Gionee informed that the company shipped 24 million phones in 2013 out of which 1 million phones were shipped to the Indian market. It has set a target of shipping 35 million units globally and 6 million phones in India, in 2014.

Prior to the launch of the Gionee Elife S5.5, Vivo X3 was the slimmest smartphone in the world, sporting a thickness of 5.75mm. Huawei Ascend P6 is also one of the slimmest smartphones with a thickness of 6.18mm. Sony Xperia Z Ultra is 6.5mm thick.

Researchers have found a way for computers to recognise 21 distinct facial expressions - even those for complex or seemingly contradictory emotions such as 'happily disgusted' or 'sadly angry'. The study by Ohio State University more than triples the number of documented facial expressions that researchers can now use for cognitive analysis. "We've gone beyond facial expressions for simple emotions like 'happy' or 'sad'. We found a strong consistency in how people move their facial muscles to

Researchers have found a way for computers to recognise 21 distinct facial expressions - even those for complex or seemingly contradictory emotions such as 'happily disgusted' or 'sadly angry'.

The study by Ohio State University more than triples the number of documented facial expressions that researchers can now use for cognitive analysis.

"We've gone beyond facial expressions for simple emotions like 'happy' or 'sad'. We found a strong consistency in how people move their facial muscles to express 21 categories of emotions," said Aleix Martinez, associate professor of electrical and computer engineering at Ohio State.

The resulting computational model will help map emotion in the brain with greater precision than ever, and perhaps even aid the diagnosis and treatment of mental conditions such as autism and post-traumatic stress disorder (PTSD).

Until now, cognitive scientists have confined their studies to six basic emotions - happy, sad, fearful, angry, surprised and disgusted - mostly because the facial expressions for them were thought to be self-evident.

But deciphering a person's brain functioning with only six categories is like painting a portrait with only primary colours, Martinez said.

The study photographed 230 volunteers - 130 female, 100 male, and mostly college students - making faces in response to verbal cues.

In the resulting 5,000 images, they tagged prominent landmarks for facial muscles, such as the corners of the mouth or the outer edge of the eyebrow.

They used a method used by psychologist Paul Ekman, the scientific consultant for the television show "Lie to Me". Ekman's Facial Action Coding System, or FACS, is a standard tool in body language analysis.

They searched the FACS data for similarities and differences in the expressions, and found 21 emotions - the six basic emotions, as well as emotions that exist as combinations of those emotions, such as "happily surprised" or "sadly angry."

The researchers referred to these combinations as "compound emotions." The model was able to determine the degree to which the basic emotions and compound emotions were characterised by a particular expression.

For example, the expression for happy is nearly universal: 99 per cent of the time, study participants expressed happiness by drawing up the cheeks and stretching the mouth in a smile.

Surprise was also easily detected: 92 per cent of the time, surprised participants opened their eyes wide and dropped their mouth open.

"Happily surprised" turned out to be a compound of the expressions for "happy" and "surprised."

About 93 per cent of the time, the participants expressed it the same way: with the wide-open eyes of surprise and the raised cheeks of happiness - and a mouth that was a hybrid of the two - both open and stretched into a smile.


If Google has its way, soon Android users will be able to search the content stored inside apps using the Google Search app. 
If Google has its way, soon Android users will be able to search the content stored inside apps using the Google search app. Currently, the search app only hooks into data collected from websites and cannot look inside apps like Wikipedia or Flixter. But Google is working on a feature called "app indexing", which was announced last year in October, to give app makers ability to connect their apps to Google search engine.

If developers choose to use app indexing, relevant search results linked to their apps will appear on the web page of the Google search along with normal web links. If a user clicks on the app link, it will not open in a web browser. Instead, it will open in the relevant app.

"Wouldn't it be cool if you could give your users the choice of viewing your content either on the website or via your app, both straight from Google's search results," Lawrence Chang, a Google product manager asked developers in a blog post. "Today, we're happy to announce a new capability of Google search, called app indexing, that uses the expertise of webmasters to help create a seamless user experience across websites and mobile apps."

In a separate post, Chaesang Jung, a software engineer with Google, explained, "Let's say that a user is searching for a movie. With app indexing, Google will begin to include deep links to apps in Android search results. When the user taps on the 'open in app' deep links, the app opens up directly to the movie in question."

Google has announced that it is already working with several app makers including those who manage AllTheCooks, AllTrails, Beautylish, Etsy, Expedia, Flixster, Healthtap, IMDb, moviefone, newegg, OpenTable, Trulia, and Wikipedia apps. But the company wants more app developers to join the app indexing programme.

Initially, search results based on app indexing will be available to Android users in the US.

While the app indexing has some obvious benefits for users, it is very important to Google and its future. Google dominates the world of web. It has over 70% share in the worldwide web search market, and consequently gets lion's share in money spent on web advertising. But in the world of mobile, Google is not dominant.

"Apps are like walled gardens. Google's search engine cannot crawl the content stored within an app. The app indexing is a way for Google to stay relevant in the future when most of the users will not search for the best restaurant through a search engine but within an app that lists restaurants and their details," says Rohith Bhat, CEO of Robosoft, one of the leading app developers in India.

While Google, which owns world's most used mobile operating system Android, has done well to gain traction among tablet and phone users, it doesn't have the dominant position that it enjoys on the web and personal computers.

According to a report by Flurry on Tuesday, smartphone and tablet users in the US spend only 14% of their time on the mobile web. The figure last year was 20%. In comparison, 86% time users are inside apps.

"Both Google and Facebook have very well established franchises on mobile, but the market is still very fragmented. In fact, Google and Facebook combined probably command less than 25% of the total time spent by the average US mobile consumer," noted the Flurry report. "It is still too early to predict the trajectory apps will take in 2014. But one thing is clear - apps have won and the mobile browser is taking a back seat. Now every company in the world including Google is adjusting to that reality."

For Google, consequences of users spending most of their time within apps may turn out to be disastrous. This is one of the reasons why the company has beefed up its Search app on mobile phones to pull in answers that way Siri on iPhone does instead of just showing web links. The company has also introduced Google Now, which shows the "right information at the right time" in a bid to keep the search app relevant. Google has also beefed up Maps, YouTube and Gmail apps.

But for a company with a mission statement that reads "organise the world's information and make it universally accessible and useful", not being able to index stored in apps that majority of people use may result in an existential crisis.

Bhat believes that in terms of technology, app indexing is a sound idea. "Google has good traction with Android and the company will not have much problem attracting app developers for its project. Also, I am sure the API it will offer to developers will be simple to use," he says.

The problem, however, is related to the use cases.

Bhat says that these are early days for app indexing and in the coming months app developers will surely find some good use of it but currently his company is not thinking of integrating the Google search with its apps. "We haven't really figured out a use case for it so far. We mostly deal in games and utility apps. Developers who are working on apps with interactive content can make better use of app indexing," he says.


A Gartner report has proclaimed Oracle as the world's second biggest software company, after Microsoft, based on 2013 revenues.

Oracle's shares hit a 52-year high on Tuesday of $41.99, and at least two Wall Street analysts say they expect the stock to rise even further.

This is thanks to a report issued Monday from market researcher Gartner that proclaimed Oracle the second biggest software company in the world, after Microsoft, based on 2013 revenues. 

Oracle inched ahead of IBM to clinch the No. 2 spot for the first time, Gartner research vice president Chad Eschinger said in the report. 

Microsoft remained solidly in the No. 1 spot. 

Oracle's good results were part of an overall good year for the enterprise software industry, where revenue grew 4.8% to $407.3 billion in 2013, from $388.5 billion in 2012, Gartner said. 

Oracle is selling more software because it is selling more bundles where the hardware, software and cloud services are all combined, CEO Larry Ellison said to analysts when the company announced earnings in March: 

Customers want us to integrate the hardware and software and make it work together, so they don't have to. As customers shift to pre-integrated hardware and cloud computing, in search of lower costs and more rapid implementations, Oracle is presented with new opportunities for leadership in a number of market categories. 

Once the Gartner report was released, Wall Street analyst Stifel reiterated a buy rating on Oracle and a target price of $43 a share. BMO Capital maintained its outperform and raised its target price to $45 from $42. 

The BMO report says: 

While Oracle's slowing growth has been the key issue on the stock, we see an improving outlook as much of the transitional work is now behind the company. Accelerating revenue growth and below-trend valuation leave us positive on the shares. 

Salesforce.com also did well in 2013, growing the fastest, to land among the top 10 biggest software companies in the world for the first time. In 2012, Salesforce was ranked at No. 12. 


The home of technology has been called the most ageist place in the world.

Dr Seth Matarasso is a cosmetic surgeon in San Francisco. When he started his practice two decades ago, his patients were middle-aged and female. Today, most of his patients are from Silicon Valley, and in their twenties. 

Tech is young people's business. This is an impression that has been reinforced by the images of a young Jobs and Wozniak, beaming over their prototype Apple II, or by Mark Zuckerberg telling a Stanford audience that "young people are just smarter" and companies saying that they want people who have "Their Best Work Ahead of Them, Not Behind Them." 

The New Republic's Noam Scheiber looks at the extreme ageism of Silicon Valley. He quotes an engineer in his 40s who met a tech CEO who was trying to acquire the company he worked for. The CEO looked at him and said: "You must be the token graybeard." The engineer responded that he was the token grown-up . 

Snappy comebacks apart, Silicon Valley is notorious for its prejudice against older people. "In 2011, Google settled a multimillion-dollar claim brought by a computer scientist named Brian Reid, who had been fired when he was 54. Reid said colleagues and supervisors had frequently referred to him as 'an old man' and 'an old fuddy-duddy' ... ". 

Scheiber follows the attempts of Nick Stamos, a 40-something techie and former CTO of a billion -dollar tech company, to raise venture funding for his idea. Stamos gets steadily frustrated as VCs happily fund companies founded by pimply kids with half-baked ideas, throwing in good money after bad. The funders he talks to believe that his idea is good, and his grasp of technology is excellent, but when it comes to funding, they say nothing. 
Ultimately, the idea of young innovators may just be a mirage. About 15% of the winners of the Nobel prize in scientific disciplines are in their 20s - and the percentage holds good for 50-somethings as well.


Wipro Technologies is in talks with several engineering colleges and universities to introduce courses in data analytics.
As demand for talent in niche technology areas such as data analytics gets fierce, some software companies are turning to universities and colleges to keep up with the digital revolution. Wipro Technologies, India's third largest software provider, is in talks with several engineering colleges and universities to introduce courses in data analytics as part of their curriculum. 

Its goal: to expand analytics talent pool in the country and adapt to the changing business and technology landscape in India's $108-billion information technology industry. "The reality is that Indian companies are scrambling for good talent in areas such as analytics, cloud and mobility," said an industry source with direct knowledge of Wipro's initiative, which is expected to be in the final stages of approval. 

Once introduced, the programme will help Wipro introduce tailored courses in topics that are important to its ongoing business and reach out to a wider talent pool at the time of campus placements. 

"It's the first of its kind in the Indian software sector, although students who undertake the programme are under no obligation to work for Wipro," the source added. The initiative is an extension of the company's Wipro Academy of Software Excellence (WASE), where it offers science graduates an opportunity to do a Masters degree from the Birla Institute of Technology in Pilani. 

ET couldn't independent verify the names or number of colleges where Wipro will offer courses. The move comes at a time when India's top software outsourcing companies are trying to build expertise in "Smac" - the acronym for social, mobility, analytics and cloud - that is expected to be a major source of their revenue in the coming years. 

Partnering with startups to expand expertise As traditional outsourcing services such as application development, maintenance and testing gets commoditised, these companies expect their clients in the US and Europe to step up investments in new technologies, but the dearth of talent worries them. 

A 2011 Mckinsey report predicted that IT industry will face a significant shortage of analytics talent, particularly of people with deep expertise in statistics and machine learning. The consulting firm said it expects a 50% to 60% gap between the supply and demand of people with deep analytical talent. Over the past few quarters, software services companies such as Tata Consultancy Services, Infosys and HCL Technologies have been partnering with startups and running in-house training programmes to expand their expertise in these technologies. While Wipro recently partnered with Chennai-based startup Orangescape, Noida-based HCL Technologies, India's fourth-largest technology firm, works with several startups. 

Technology advisory firm Gartner estimates that the global business intelligence — which includes analytics — market will be $17.1 billion (Rs 1,02,000 crore) by 2016. TCS, India's largest software provider, recently organised a two-day gathering with college deans and principals to speak to them about what the industry wants from academic institutions. 

Infosys , HCL Technologies and Mindtree said they do not have such partnerships at the moment, while a Wipro spokeswoman declined to comment. In a note last week, Mumbai-based brokerage firm Kotak said Wipro is working on three large analytics contracts, each with potential to return $50-100 million over 3-5 years. 

Wipro gets 7.2% of its nearly $7-billion (Rs 42,000) revenues from analytics practice, the brokerage said. Data analytics company Mu Sigma in 2012 set up the Mu Sigma University that picks fresh engineering, computer science, and science grads from Tier-1 & Tier-2 colleges across India and the US and puts them through a training programme in analytics. "The kind of talent — people with the right skill set, tool set and mindset — that are required to address the challenges businesses face has been hard to find," said a Mu Sigma spokesperson. 

Amazon is to open a bookstore selling physical books on the International Space Station (ISS).

NASA announced the historic agreement in Houston this morning. The shop, which is expected to open in time for the busy summer season on the ISS – when international crews come and go every 50 days – will stock around 2,000 titles in hardback and paperback, curated by Amazon’s buyers working in conjunction with ISS Mission Control in Houston. Its aim is to make the downtime for the crews on the spacecraft more pleasant and provide welcome distraction in one of the ‘world’s’ most isolated of work environments.

The historic deal is the culmination of a long-held dream of Amazon founder Jeff Bezos.  He has been fascinated by space travel for many years and in 2000 established Blue Origin, a “human space flight start-up company”, with the aim of developing “space hotels, amusement parks and colonies for two million or three million people orbiting the Earth”.  The bookshop on the ISS is the first stage of that dream.

It will be the first time that the company has opened a physical bookstore.  It already has collection lockers in a number of cities and some see the move as a natural, if unexpected extension of that– a locker in the sky, some have dubbed it.

Bezos himself is now in training to make the three-day journey to the ISS where he will perform a space walk for one of the book industry’s most extraordinary ribbon cutting ceremonies.  He once said: “I am awed by the prospect. If you’ll forgive me, this will be one small step for a bookseller; one giant leap for bookselling.”

But, inevitably, there are detractors. One agent warned: “Is space an open market?  How do we know publishers have the rights for the territories the International Space Station will be above?” In France publishers were up in arms about pricing.  “I want to know that when the Space Station is over France, there will be no discounting,” said one.  

But Amazon has acted to allay these fears. The bookshop will use a special sensor to detect which territory is below, and a bank of computers will indicate whether a particular publisher has rights or not. Similarly, when the ISS is above France, or any other territory that has fixed prices, all the stock will revert back to full RRP. This will happen every 91 minutes – the time it takes the ISS to orbit the globe.

Bezos plans to host trips to the ISS for editors and there is talk of author tours, with freeze-dried white wine and vacuum-sealed canapés the order of the day.  Interestingly, there will be adjustments to the standard categories in the store.  Thus titles set on earth and normally filed under Fiction will now be Science Fiction, and vice versa. Astronomy will become ‘Local Interest’.

Amazon is opting for physical books because Kindle’s Whispersynch technology is believed to interfere with the ISS’s navigation equipment. “Besides,” Bezos observes, “in space, even a book the size of Ulysses doesn’t weigh anything”.

As high streets go, this will definitely be one of the highest. The ISS orbits the earth at height of around 250 miles and travels at 17,200 mph – these will be the most well-travelled books in history.

But a spokesperson for the US Indiebound movement of independent booksellers is not impressed.  “Not content with taking over earth, Amazon now wants to take over space as well.” In the UK Waterstones was believed to be readying a response for 2024.

However, there is one piece of good news for those battling the online behemoth – at least in space, no one will be able to hear Bezos laugh.


google_plus_view_counts.jpg
Google, in an attempt to bolster the popularity of its Google+ social network, has added a 'total content views' feature to user profiles and pages.

According to a Google+ post by Eddie Kessler, the new feature will show the sum of page or profile, post and photo views since October 2012. The post said, "Ever wonder how many times your shared Google+ content has been seen? Starting today you'll see a new number on your Google+ profile or page: total content views. This number is the sum of your profile, post and photo views since October 2012, and you can choose to show or hide it via settings. Just visit plus.google.com/settings, scroll down to "Profile," and make your selection."

However, Google+ users who do not want people to see the total view counts can disable the feature in settings by not selecting the box to the left of "Show how many times your profile and content have been viewed."

Notably, Twitter has also been testing a similar feature in its iOS app that allows users to check how many people saw their tweet.

Of late, Google has been on a Google Search update releasing spree. The Mountain View company, soon after rolling out a song recognition feature in the Google Search appfor Android, announced another update to the Search app for music fans.

The Google Search app added voice commands for playing music. The voice commands can be activated by saying 'Ok Google'. Earlier, Google added voice commands via the Search app for actionslike clicking images or taking videos. Prior to this, much like the camera voice-command feature for the Google Search app, the search engine giant added relationship-based voice commands and allowed a user to make calls, send messages, and search using voice commands.



John Carmack is still a legend in video game circles, known for his role in the creation of pioneering titles "Wolfenstein 3D," "Doom," and "Quake."

Now, as CTO for Oculus VR, he says he "wasn't expecting Facebook" but thinks "they get the Big Picture".

Having left Id Software in 2013 in order to push boundaries at Oculus, Carmack wrote in response to concerns raised by digital musician Peter Berkman, one quarter of chiptune band Anamanaguchi.

Carmack contrasted the development of virtual reality tech with that of Steam, Valve's digital distribution games platform for Mac, Windows and Linux PCs.

"For years, the industry thought Valve was nuts, and they had the field to themselves. Valve deserves all their success for having the vision and perseverance to see it through to the current state," he wrote.

"VR won't be like that. The experience is too obviously powerful, and it makes converts on contact. The fairly rapid involvement of the Titans is inevitable, and the real questions were how deeply to partner, and with who," Carmack explained, casting the Oculus acquisition as a necessity.

"Honestly, I wasn't expecting Facebook (or this soon). I have zero personal background with them, and I could think of other companies that would have more obvious synergies."

"However, I do have reasons to believe that they get the Big Picture as I see it, and will be a powerful force towards making it happen. You don't make a commitment like they just did on a whim."

Berkman's objections were built around three pillars – data-mining virtual reality, the creation of an information monopoly, and the nature of good ideas.

He lamented the "most promising VR company being acquired by the world's largest data mining operation".

"Cultural evolution is the most important thing in the age of information, good ideas can and should change paradigms," he said, arguing that Oculus is getting "sucked into the old system just as [it] reach[es] potential to break a standard model."

Carmack, who is also founder of a rocketeering company, later conceded that Oculus's new owner may cause him to reevaluate his own plans.

"The FB deal probably will get me to take another swing at aerospace," he tweeted, "but not for several years. I have divided my focus too much in the past," though he didn't say whether that was for financial or ideological reasons.


After taking over from Steve Ballmer, Satya Nadella is making changes in the top leadership of Microsoft in a bid to shape the organization in his vision.
 In an email to Microsoft employees, company CEO Satya Nadella announced three leadership changes in a bid to "tune our organization for maximum focus and impact". 

Nadella said that Scott Guthrie, who was the acting leader for Cloud and Enterprise division after he left to become the CEO, has been promoted to executive vice president. Guthrie will continue to look after the Cloud and Enterprise division. 

Xbox division too has a leadership change. Phil Spencer will now take care of Xbox and Xbox Live teams and will report to Terry Myerson, who is currently responsible for teams looking after operating systems. The move is likely to deepen the partnership of Xbox division with the Windows team and is likely to be crucial for Microsoft to achieve its vision of "seamless experience" for users across Microsoft products and services. 

The move also comes days after long-time executive Marc Whitten, who was the chief product officer at Xbox, left the company. 

In his email, Nadella also confirmed that "Stephen Elop will join Microsoft as executive vice president, Microsoft Devices Group," and report to him after the deal with Nokia concludes by the end of this month. "I've had a chance to work closely with Stephen, when he was previously a senior leader with Microsoft, as a key partner during his tenure as Nokia CEO, and again in the last several months as we've worked through the initial stages of integration planning. I look forward to working with Stephen as a key member of the senior leadership team," wrote Nadella. 

Incidentally, before Microsoft confirmed Nadella as its new CEO, Elop was reportedly in the running for the post. 

After taking over from Ballmer, Nadella is making changes in the top leadership of Microsoft in a bid to shape the organization in his vision. 

"Recently, I've discussed with the Microsoft leadership team the need to zero in on what truly makes Microsoft unique. As I said on my first day, we need to do everything possible to thrive in a mobile-first, cloud-first world. The announcements last week (MS Office for iPad), our news this week (the leadership changes), the Nokia acquisition closing soon, and the leaders and teams we are putting in place are all great first steps in making this happen," Nadella wrote in his email. "There's a lot of work ahead of us and I am counting on every single one of you to bring your 'A' game every single day."

In a letter posted to Facebook, Eat24 recounted all the reasons why brands are unhappy with the social network.
Facebook’s chief executive, Mark Zuckerberg, has always followed his own instincts when making decisions about the company he founded 10 years ago. But several events over the last week make you wonder: Has the company gotten so successful that it doesn’t care what other people think about it?

On Tuesday, Mr. Zuckerberg announced that Facebook would pay more than $2 billion in cash and stock to buy Oculus VR, a start-up that has spent years developing a virtual reality headset that is still far from ready for public release.

According to various published accounts, including one in the Wall Street Journal, the deal came together quickly. Mr. Zuckerberg decided he wanted to buy the company, and a couple of weeks later, the purchase was announced.

Facebook’s stock fell more than 7 percent as investors and analysts questioned the wisdom of Facebook spending $2 billion in real money to buy a product that will be virtual for another year or more. But Mr. Zuckerberg has voting control over the company, so he can simply ignore Wall Street as he pursues his vision of the company’s future.

Then there was the company’s unsympathetic reaction to Thursday’s announcement by Eat24, an online food ordering service, that it would shut down its Facebook page on Monday.

In a long, funny “breakup letter to Facebook,” Eat24 recounted all the reasons that brands are unhappy with Facebook. The biggest complaint: Facebook has changed its algorithms over the last couple of years to highlight more posts by individuals and bury posts from brands — unless, of course, a brand wants to pay for ads to promote its posts.

“Truth be told, your actions make us feel like you don’t respect us. Maybe you think our food-related pick-up lines and sexy tater tots memes come out of nowhere, but we spend a lot of time trying to make people happy,” Eat24 wrote. “What do you do in return? You take them and you hide them from all our friends.”

A Facebook spokesman, Brandon McCormick, posted a response on Eat24’s Facebook page essentially telling the delivery company not to slam the door too hard on the way out.

“We used to love your jokes about tacquitos and 420 but now they don’t seem so funny,” he wrote. “There is some serious stuff happening in the world and one of my best friends just had a baby and another one just took the best photo of his homemade cupcakes and what we have come to realize is people care about those things more than sushi porn.”

In the long run, the departure of one brand from Facebook is a blip in the feed. Advertisers continue to flock to the service. The research firm eMarketer projects that Facebook will bring in $10.75 billion in digital ad revenue this year, accounting for 7.82 percent of the global market, up from 5.83 percent last year. In the fast-growing mobile arena, Facebook is expected to get 21.7 percent of ad revenue worldwide in 2014, up from 17.5 percent last year, according to eMarketer.

But Eat24’s concerns echo those from other companies, which complain that Facebook keeps changing the rules on how brands can use the service to get their message out. Nate Elliott, a Forrester analyst, wrote this month, “Every day I talk to brands that are disillusioned with Facebook and are now placing their bets on other social sites.”

Facebook says that the changes are meant to give more relevant content to its 1.2 billion users and get them to spend more time on the service.

Maybe Eat24 is trying to hit the top of the news feed the wrong way.

In the spirit of its rant about Facebook’s problems, I have a suggestion: Instead of posting jokes about bear anatomy and dietary preferences to sell pizzas and burritos, Eat24 could lay out a futuristic strategy to deliver customer orders via unmanned aerial delivery vehicles. (Drones, like cute cats, seem to be one of those topics that are inherently viral.)

Even Mr. Zuckerberg — who just laid out his own vision for a fleet of laser-wielding, Internet access drones — might hit the like button on that.

S Naga Malleswara Reddy

S NAGA MALLESWARA REDDY

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